Alice McCall boutiques by Wonder design studio

The main aim for the two retail boutique projects for Alice McCall – one on trendy Chapel Street in Melbourne, the other at Westfield Sydney – was to provide a fresh space which presented a seamless backdrop to the colourful and feminine clothing collections.

The projects demonstrate the important role that lighting plays in creating successful retail environments. On Chapel Street, natural light takes precedence but is complemented by custom coated track spotlights, which act as an architectural feature while also enhancing the displays. At Westfield, where there is little natural light, strong metal halide spotlights provide maximum lighting throughout.


  • XLUX Aperture in custom silver and gold
  • Prolicht Kooki